To read full publication click link below:

https://issuu.com/christian_crocker/docs/crocker_personal_lookbook_vol_1_pag

This lookbook is a personal project endeavor to highlight my own capabilities as a designer. This project highlights many necessary parts of design that are necessary for every designer to have. For this publication I utilized many areas of design such as:

– Conceptualization

– Publication Design

– Layout Design

– Photography

– Personal Branding

– Print Design

– Copywriting

– Creative Direction

– Photoshop

– Illustrator

– Indesign

– Lightroom

All photography, copywriting, and design work are my own.

Vujá Dé Rum is a personal project I undertook to create a piece that embodied a bit of myself. This design is made to work in tandem with my branding and highlight personal capabilities to think outside the box and conceptually about packaging design, personal branding, and ideation.

This packaging design is specifically crafted to embody a small hint of my ability and devotion as a designer. Vujá Dé is a conceptual rum design made to contrast the nautical ties of rum to current exploratory endeavors in space, as well as provide a piece of work for employers to keep as a tangible proof of my passion.

The imagery pulled for this and inspiration comes from the Cassini Mars Mission. Rum was the alcohol of choice for many seafarers and pirates. Because of this, almost every rum packaging has nautical ties in its branding. I wanted to use the modern exploration of space to contrast this concept and create a modern design for this packaging design to reflect upon my personal love for thinking about things in a new light.

Vujá Dé (n.) Like nothing ever seen, a propensity for discovering new in something already seen a million times before.

All packaging photography is my own

I have had the honor and opportunity to create a few poster designs and shirt designs for moe. to accompany a few shows they had in 2018. This was a freelance project that was a true joy for me with my passion for music and design.

I sought to create a packaging design for a brand of ink that would be strategically geared towards creatives and artists to use in Epson® printers.

2017 AAF Greenville, Student Silver ADDY, Packaging

All photos are my own photography

Within my redesign of Tattoo Revue, I highlight the artistic style that is found in tattoo designs, and brought that to the forefront of the publication. By utilizing color, illustration, lettering, and imagery I created a magazine that highlighted the skills of the artist, and the talent displayed in tattoo design.

Cover, Table of Contents, and Credits page are all my own photography. 

This world is far too grand and life is much too short not to see every corner of it possible in one’s life. This book series is made with the young, wandering spirit in mind. It is intended to be a resource to keep the fire in the reader’s heart burning while they lack the means to travel the world. I chose a series of books that are travel journals from four different authors. Each book tells the story of different places from the eyes of the author and how those places impacted them.

All portraits and product shots are my own photography. 

It can be entirely inconvenient picking outfits everyday, having to think about matching clothing, while staying up to date with style trends as a male. The solution is simple, create an app that is a look book, article feed, store, and closet tracker all in one location. This app is designed to provide men, with any interest in fashion, an easy way to get a step up in their game.

By creating an app that readily combines all these resources into one, easy to navigate and personalized location, it allows for a quicker and more reliable way to stay up to date with every trend on the streets. 

Haus 19 is a publication designed to promote the creation of a new coffee shop and studio based completely on the ideals and style of the Bauhaus. To see this idea to full completion, the publication explained the inspiration, branding, business model, and layout of the coffee shop as a whole.

We sought to tie the ideals of Bauhaus architecture, craft, art, and design into a space where creatives could come, belong, and thrive while working amongst other creatives.

All product photos are my own photography

Dythos is a hypothetical rebrand of Detective Comics. This comic publisher is renowned for their comics, games, movies, collectibles, entertainment, and more. Dythos draws inpiration from Greek mythology in their work, and is designed to reflect upon the company’s darker nature that they tend to portray.

This rebrand included letterhead, business cards, and many other touchpoints in the final product. 

Some imagery is appropriated from DC Comics and I, in no way, take ownership, or credit for them.

This redesign is intended to make the Nikon® website mimic the adventurous spirit that can be found within so many of the photographers that use Nikon® to capture this vast world. 

Paula Scher, Jessica Walsh, Louise Fili, and Jessica Hische are all known for their work with type. I designed a series of Plexifilm DVDs centered around the individual styles of each designer. I used their ties to food and drink to reflect each of their personalities within the design of these DVDs. This was accomplished by utilizing type systems used by each designer, which parallel the defining characteristics found in their work.

All product shots are my own photography. 

As a designer, I have had the unique opportunity to do freelance work for some other bands and musicians as well. This is an assortment of work I have had the pleasure of working on.

Some work final, other pieces only concept

Conceptual and possible final rebranding for Lake Hills Church in Candler, NC. It was an honor to have the chance to work on updating the current church branding.